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  • Leading Online Communities: The Essential Skills


      Executive summary

      Effective online community leaders need to master three key skills: tech know-how (understanding the platform), people skills (empathy and understanding), and big picture thinking (strategic planning).

    Today's online communities and forums are like bustling digital towns, and just like in any physical town, they need effective leaders or administrators to ensure harmony, growth, and a positive experience for all members. But what makes a good online community leader? Drawing inspiration from tried and tested administrative principles in traditional industries, we can define three key skills that every online community administrator should master.

    1. Tech Know-How: The Digital Toolkit 

    Today’s virtual spaces are driven by technology. Knowing how the platform works, from its features to its quirks, is essential.

    Understanding the Platform: Just as a factory manager needs to understand machinery, an online community leader should be familiar with the platform, be it Reddit, Discord, or any other forum. This doesn't mean being a tech whiz, but at least understanding basic functions, settings, and potential issues that might arise.

    Example: Imagine a subreddit moderator who doesn't understand how post-flairing works. This would be similar to a factory manager not knowing how a conveyor belt operates. It might not stop operations, but it sure would slow things down!

    2. People Skills: Building Digital Relationships 

    While interactions in online communities happen through screens, they involve real people with real emotions.

    Empathy and Understanding: The best online community leaders actively listen, understand, and act upon members' needs and concerns. They know when to mediate, when to take a step back, and when to celebrate.

    Example: In an online gaming community, two members might start a feud over a simple game disagreement. A good administrator would recognize the personal feelings involved, mediate the situation, and perhaps even use it as a teachable moment for the community about respect and understanding.

    3. Big Picture Thinking: Crafting a Unified Vision 

    Just like a CEO needs to understand how every department in a company fits together, an online community leader should see the bigger picture of their digital realm.

    Strategic Planning: This skill involves making decisions that benefit the entire community, foreseeing potential challenges, and knowing the goals and objectives of the community.

    Example: If an online book club forum decides to branch out and review movies, the administrator would think about how this change might affect the existing community, how to integrate new members, and how to manage discussions across different media.

    Conclusion 

    Online communities may be digital, but they thrive on human connections. Just like traditional settings, they require leaders who can combine tech know-how, interpersonal skills, and big-picture thinking to create vibrant, welcoming, and effective spaces. So, if you're thinking of leading an online community or already are, hone these skills, and watch your digital town flourish.

    StevenM
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