This study examines how cultural factors affect knowledge sharing in virtual communities of practice, using a qualitative approach based on in-depth interviews with members of Caterpillar Inc.'s online communities from three different countries. It found that factors such as collectivism, competitiveness, saving face, in-group orientation, and preferences for communication modes vary in importance across these countries. Notably, in China, competitiveness and modesty were identified as barriers to knowledge sharing, contrary to expectations regarding the importance of saving face. Differences in power and hierarchy were less influential than anticipated in all three countries. The findings suggest that cultural considerations are crucial for designing effective knowledge sharing systems, highlighting a gap in current literature on the impact of national culture on knowledge management.
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Ardichvili, Alexandre, et al. "Cultural influences on knowledge sharing through online communities of practice." Journal of knowledge management 10.1 (2006): 94-107.
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