This study investigates how value is generated within an online community (OC) in the healthcare sector over time through a longitudinal field study. It identifies that various types of value, including financial, epistemic, ethical, service, reputational, and platform value, evolve as the OC interacts with diverse participants and technological changes. The research introduces a process perspective, viewing OC value creation as a result of the continuous sociomaterial configuring involving strategies, digital platforms, and stakeholder engagement. It emphasizes the need to broaden the concept of OC users to include a wider range of stakeholders and suggests that value creation in OCs involves complex relationships within a broader ecosystem of stakeholders.
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Barrett, Michael, Eivor Oborn, and Wanda Orlikowski. "Creating value in online communities: The sociomaterial configuring of strategy, platform, and stakeholder engagement." Information Systems Research 27.4 (2016): 704-723.
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