In "Word usage mirrors community structure in the online social network Twitter," John Bryden, Sebastian Funk, and Vincent AA Jansen analyze the language used on Twitter to identify online communities or tribes. They found that people within the same tribe tended to use similar language and shared common interests, while people in different tribes had different linguistic patterns. They suggest that the findings could be useful for identifying and analyzing social networks and could have implications for marketing and political campaigns.
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Bryden, John; Funk, Sebastian; Jansen, Vincent AA (2013-02-25). "Word usage mirrors community structure in the online social network Twitter". EPJ Data Science. 2 (1): 3. doi:10.1140/epjds15. ISSN 2193-1127.
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