This study explores the motivations behind users' participation in online communities for knowledge sharing, applying the value co-creation theory to develop a model for understanding continuance usage based on experiential values. Utilizing a survey of 239 Sina Microblog users in China, the research confirms that knowledge sharing behavior enhances users' co-creation value—comprising customer learning value, social integrative value, and hedonic value—which in turn positively influences their intention to continue participating in online communities. This work addresses a gap in understanding user motivations at the usage stage and offers managerial insights for fostering user engagement in online communities.
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Chen, Chen, et al. "The impacts of knowledge sharing-based value co-creation on user continuance in online communities." Information Discovery and Delivery 45.4 (2017): 227-239.
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