This paper aims to enhance the understanding of online communities by providing measures for assessing their value and informing strategic decisions. It introduces a framework that categorizes online communities based on purpose, proposes methods for evaluating their value beyond traditional statistical measures, and reviews additional factors influencing community valuation. The framework, previously applied in the charity sector by the Z/Yen Group, is adapted for online communities, offering stakeholders a structured approach to determine their value and make informed decisions.
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Christian Franklin, James, Michael Mainelli, and Robert Pay. "Measuring the value of online communities." Journal of Business Strategy 35.1 (2014): 29-42.
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