"Self-Interest, Reciprocity, and Participation in Online Reputation Systems" by Dellarocas, Fan, and Wood examines the motivations behind individuals' participation in online reputation systems. The paper explores how self-interest and reciprocity influence users' engagement with reputation systems, such as leaving feedback or ratings for others. The authors analyze data from an online reputation system to understand the factors that drive users to provide feedback and the impact of reciprocity on their participation. The research sheds light on the mechanisms that promote trust and cooperation in online communities. Keywords: online reputation systems, self-interest, reciprocity.
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Dellarocas, Chrysanthos; Ming Fan; Charles A. Wood (2004). "Self-Interest, Reciprocity, and Participation in Online Reputation Systems". MIT Sloan Working Paper. 4500–04
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