The article "Digital Tribes - Creating Behaviour Change in Users" explores the concept of digital tribes and how they can be used to influence user behavior. A digital tribe refers to a group of people who share similar interests and passions, and who use social media and other online platforms to connect and communicate with each other. By understanding the characteristics and behaviors of these tribes, businesses and organizations can develop strategies to engage with them and influence their behavior. The article provides several examples of how digital tribes have been used successfully to promote behavior change, such as in the areas of health and environmental sustainability.
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"Digital Tribes - Creating Behaviour Change in Users - The UX Review". The UX Review. 2013-10-29
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