This paper explores the network exchange patterns that sustain large-scale online communities, challenging the prevailing belief in preferential attachment based on popularity. Through an empirical study of five online communities over 27 months, analyzing 38,483 interactions, the research found that direct and indirect reciprocity play crucial roles in structuring interactions, contrary to the expected dominance of preferential attachment. By integrating theories of social exchange with observed participation dynamics, this study contributes to understanding how individual behaviors shape and sustain the network-level structures of online communities.
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Faraj, Samer, and Steven L. Johnson. "Network exchange patterns in online communities." Organization science 22.6 (2011): 1464-1480.
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