This study explores how different design strategies for online sites within a Facebook game application can enhance member commitment and retention. Through two experiments, it finds that increasing commitment and retention can be achieved by either visually highlighting individual members or by emphasizing the community as a whole, each influencing commitment through distinct routes.
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Farzan, Rosta, et al. "Increasing commitment to online communities by designing for social presence." Proceedings of the ACM 2011 conference on Computer supported cooperative work. 2011.
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Members
- JoelR
- Voyage
- GazzaGarratt
- rainx
- Adriano Faria
- opentype
- Dilip
- Nathan Explosion
- YourSharona
- DawPi
- Live Games
- bernhara
- Kentraiyle Robinson
- IC Essentials
- Myr
- Chris Anderson
- Como
- Brian
- MichaelR
- Edward Ellas
- Square Wheels
- IPS THEME
- aXenDev
- PrettyPixels
- Analog
- Denis Dyack
- A Zayed
- Labis
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- V0RT3X
- MissB
- TheLlamaman
- Andy Y
- envy
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- JoeyM
- aLEX49566
- adik
- Codepixel
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- burnyourfeelings
- N700
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- Marius
- Matt
- terabyte
- Thomas Taschler
- Surpac
- JoshB
- Ioannis D
- abobader
- ReyDev
- Richard Arch
- bdmusic 24
- Majster87
- TomCat
- Paul
- Pmw
- Torgeir Rui
- Kammer et
- Nicolas PC
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- Claudia999
- Kirill Gromov
- Synergy
- bing11
- Marvin Moore
- ArashDev
- onlyME
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- StevenM
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- TracyIsland
- Andhrafriends Admin
- Daffy
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- Askancy
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- Toby
- Cheryl