Farzan, Rosta; López, Claudia (2018). "Assessing Competition for Social Media Attention Among Non-profits". Social Informatics. Lecture Notes in Computer Science. Springer International Publishing. 11185: 196–211. doi:10.1007/978-3-030-01129-1_12. ISBN 978-3-030-01128-4.

Farzan and López (2018) examined competition for social media attention among non-profits. The study analyzed the behavior of non-profits on social media by looking at their Twitter activity, number of followers, and frequency of posts. The research found that non-profits tend to compete for attention on social media by adopting a similar communication strategy, which often involves the use of hashtags and direct mentions to other organizations. The research also revealed that non-profits with a higher number of followers tend to receive more attention and support from their followers.