"Fairness and Retaliation: The Economics of Reciprocity" by Fehr and Gatcher investigates the role of fairness and reciprocity in economic transactions. The paper explores how individuals' perceptions of fairness influence their behavior and decision-making in economic exchanges. The authors examine the concept of reciprocity, where individuals reciprocate kind or unkind actions based on the perceived fairness of their interactions. The research highlights the importance of fairness and reciprocity in shaping economic relationships and outcomes. Keywords: fairness, reciprocity, economic behavior.
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Fehr, E.; S. Gatcher (2000). "Fairness and Retaliation: The Economics of Reciprocity" (PDF). Journal of Economic Perspectives. 14 (3): 159–181. doi:10.1257/jep.14.3.159.
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