Garcia; Cora, Angela; Standlee, Alecea I.; Bechkoff, Jennifer; Cui, Yan (2009). "Ethnographic Approaches to the Internet and Computer-Mediated Communication". Journal of Contemporary Ethnography. 38 (1): 52–84. doi:10.1177/0891241607310839. S2CID 145806547.

Garcia et al. (2009) explore the range of ethnographic approaches used to study the internet and computer-mediated communication (CMC). The article discusses the challenges of using ethnography to study virtual communities and suggests that CMC research requires adapting traditional ethnographic methods to fit the unique characteristics of online settings.