This research addresses the gap in understanding factors influencing active participation in business-to-business (B2B) online communities (OCs) by developing and validating a model combining social exchange theory and the information systems success model. Utilizing survey data from 40 B2B discussion forums on LinkedIn involving 521 participants, the study introduces an integrated model detailing the determinants of active participation in B2B OCs. It also presents a newly validated measure for assessing active participation. The findings contribute several practical guidelines to help B2B OC providers enhance community engagement and success.
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Gharib, Rebwar Kamal, Elly Philpott, and Yanqing Duan. "Factors affecting active participation in B2B online communities: An empirical investigation." Information & Management 54.4 (2017): 516-530.
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