This essay explores the benefits and challenges of using online surveys to access the perspectives of football fans in online communities. It reflects on methodological strategies, dissemination issues, and suggests an ethnographic approach for researchers to enhance the quality and quantity of survey responses. Emphasizing the significance of establishing rapport with key gatekeepers, it provides recommendations for future studies.
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Gibbons, Tom, and Daniel Nuttall. "Using e-surveys to access the views of football fans within online communities." Sport in Society 15.9 (2012): 1228-1241.
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