This research explores the impact of reselling activities on retailer sales promotion strategies, particularly in the context of online auctions and deeply discounted products. It investigates how the reduction in transaction costs due to internet technologies has facilitated consumer-to-consumer reselling. The study also examines the role of deal-forums in this resale process, analyzing how these platforms contribute to the redistribution of discounted products.
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Gopal, Ram D., et al. "From Fatwallet to eBay: An investigation of online deal-forums and sales promotions." Journal of Retailing 82.2 (2006): 155-164.
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