Lardi, Kamales; Fuchs, Rainer (2013). Social Media Strategy – A step-by-step guide to building your social business (1st ed.). Zurich: vdf. ISBN 978-3-7281-3557-5.

"Social Media Strategy - A Step-by-Step Guide to Building Your Social Business" by Lardi and Fuchs is a guide that explains the importance of a well-developed social media strategy for businesses, which should be aligned with the business goals and values. The book also covers the process of social media strategy creation and provides practical tools and tips for building a social business. Keywords: social media, strategy, business.