"Groundswell: Winning in a World Transformed by Social Technologies" by Li and Bernoff is a research-based book that analyses the transformative impact of social technologies on businesses and society, with an emphasis on the groundswell of participation and collaboration that is changing the way people interact with each other and with businesses. The authors provide practical advice and case studies for companies that want to leverage social technologies to improve their customer relationships and organizational processes. Keywords: social technologies, groundswell, customer relationships.
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Li, Charlene; Bernoff, Josh (2008). Groundswell: Winning in a World Transformed by Social Technologies. Boston: Harvard Business Press. ISBN 978-1-4221-2500-7. OCLC 423555651.
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