This research delves into what motivates individuals to share information within online communities, utilizing the frameworks of the discretionary database and expectancy theory. By categorizing variables into four main groups, the study assesses their influence on users' willingness to contribute information. The results reveal that the perceived value of contribution and the anticipation of rewards significantly encourage users to share information. Contrarily, the cost associated with contributing does not deter willingness. Factors such as the benefits derived from the community and interest in community activities also play a crucial role in motivating contributions. However, a sense of community affinity does not significantly impact the decision to contribute. Notably, social approval emerges as the most potent factor driving users' willingness to share information in online communities.
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Li, Xigen. "Factors influencing the willingness to contribute information to online communities." New Media & Society 13.2 (2011): 279-296.
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