The rise of online communities has become a focal point for marketing professionals, highlighting the need for consumer brand companies to adapt by developing new management skills. Brand managers are required to gain a deep understanding of online behavior to cultivate strong, sustainable, and beneficial online communities around their brands, with the discussion focusing on the reasons behind the success of such communities and the necessary skills for effective management.
-
McWilliam, Gil. "Building stronger brands through online communities." MIT Sloan Management Review 41.3 (2000): 43.
-
Members
- Voyage
- GazzaGarratt
- rainx
- Adriano Faria
- opentype
- Dilip
- Nathan Explosion
- YourSharona
- JoelR
- DawPi
- Live Games
- bernhara
- Kentraiyle Robinson
- IC Essentials
- Myr
- Chris Anderson
- Como
- Brian
- MichaelR
- Edward Ellas
- Square Wheels
- IPS THEME
- aXenDev
- PrettyPixels
- Analog
- Denis Dyack
- A Zayed
- Labis
- DursunKaptan
- V0RT3X
- MissB
- TheLlamaman
- Andy Y
- envy
- eivindsimensen
- JoeyM
- aLEX49566
- adik
- Codepixel
- alsl sndnxnx
- burnyourfeelings
- N700
- isvans
- Marius
- Matt
- terabyte
- Thomas Taschler
- Surpac
- JoshB
- Ioannis D
- abobader
- ReyDev
- Richard Arch
- bdmusic 24
- Majster87
- TomCat
- Paul
- Pmw
- Torgeir Rui
- Kammer et
- Nicolas PC
- XwReK
- Claudia999
- Kirill Gromov
- Synergy
- bing11
- Marvin Moore
- ArashDev
- onlyME
- ali hagi
- StevenM
- NewVicious
- lukash
- TracyIsland
- Andhrafriends Admin
- Daffy
- hyprem
- GuitarGathering
- Tripp
- Askancy
- MLK
- Jelly Belly
- eveneme eveneme
- Nomad
- Morphe
- lordi
- shahed
- John Horton
- PayMap
- Serval
- Nomer3
- Dennis Maidon
- Zennuie
- COSMIN
- wulfx01
- Matthew Hawley
- Verto
- George Anderssen
- Toby
- Cheryl