This research focuses on developing and validating a measure for "collective empowerment in online communities," using social identity theory as its foundation. Through a series of studies, the authors identify a four-dimensional structure of empowerment—cognitive, emotional, behavioral, and relational—that offers a comprehensive understanding of how consumers feel empowered within online communities. The construct aims to facilitate further research into how collective empowerment affects consumer behaviors and provides marketers with a tool to monitor and enhance the engagement and empowerment of community members.
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Nguyen, Long Thang Van, et al. "Collective empowerment in online communities: conceptualization, scale refinement, and validation." Journal of Marketing Theory and Practice 28.3 (2020): 301-317.
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