This study investigates the demographics and behaviors of older adults participating in English language–based seniors’ online communities, revealing the existence of three distinct member segments: information swappers, aging-oriented, and socializers. Through an online survey of 218 members across 16 communities, it was found that these segments vary in interests, background, participation patterns, and perceived benefits. Socializers reported the highest levels of gratification, aging-oriented members valued companionship more, and information swappers enjoyed joyfulness. The findings underscore the non-homogeneous nature of these communities and suggest that older adults purposefully engage with them to meet specific psychosocial needs and better manage life in their later years.
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Nimrod, Galit. "Probing the audience of seniors’ online communities." Journals of Gerontology Series B: Psychological Sciences and Social Sciences 68.5 (2013): 773-782.
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