Paccagnella, L. (1997) presented a methodological approach to ethnographic research in virtual communities, offering practical advice for conducting research in online environments. The paper emphasizes the importance of immersing oneself in the community being studied and provides suggestions for gaining access to the community, building rapport with participants, and collecting data.
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Paccagnella, Luciano (1997), "Getting the Seats of Your Pants Dirty: Strategies for Ethnographic Research on Virtual Communities", Journal of Computer-Mediated Communication, vol. 3, no. June
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