This paper delves into the dynamics of value co-creation within sponsored online communities, identifying key actors, enablers, constraints, and the dual roles of sponsoring firms as both co-creators and facilitators. Through a systematic literature review, a comprehensive model of value co-creation is developed, offering insights into how firms can effectively design and manage these communities for mutual benefit.
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Priharsari, Diah, Babak Abedin, and Emmanuel Mastio. "Value co-creation in firm sponsored online communities: what enables, constrains, and shapes value." Internet research 30.3 (2020): 763-788.
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