This article delves into the nuances of communicative politeness within Russian-language online groups, aiming to uncover the strategies and mechanisms fostering polite interaction among participants. By adopting a media linguistic approach that emphasizes the dynamics of dialogue, including both stimulus and response, the research examines the etiquette that underpins polite speech behavior in these digital communities. The study identifies key communicative tactics that ensure the smooth functioning of online groups, such as regulating membership, setting speech behavior norms, empowering authors, managing contact initiation and proximity, and facilitating responses. These tactics are supported through a mix of technical tools and linguistic strategies, including netiquette, visual aids, abbreviations, stylistic balance, humor, and active moderation. The article highlights the role of speech etiquette in maintaining emotional comfort, preventing aggression, and promoting courteous interaction, thereby contributing to the cohesion and sustainability of online communities.
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Rashidovna, Duskaeva Liliya. "Speech etiquette in online communities: Medialinguistics analysis." Russian Journal of Linguistics 24.1 (2020): 56-79.
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