Online communities, reliant on modern technology, confront unique challenges in encouraging active participation and content contribution. This study introduces the concept of engagement as a pivotal factor in driving participation within these sociotechnical environments. It presents a framework that defines engagement, its origins, and its role in explaining knowledge contribution and word of mouth. Results indicate that members primarily engage with online communities and contribute due to a sense of engagement, though word of mouth is also influenced by satisfaction. Both engagement and satisfaction stem from communal identity and knowledge self-efficacy, with engagement additionally linked to self-identity validation. However, the study suggests that the most knowledgeable users contribute not only due to engagement but also a competing sense of self-efficacy, shedding light on the importance of managing engagement in online communities.
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Ray, Soumya, Sung S. Kim, and James G. Morris. "The central role of engagement in online communities." Information Systems Research 25.3 (2014): 528-546.
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