Salganik (2006) conducted an experimental study on inequality and unpredictability in an artificial cultural market. The study found that the popularity of cultural products could be influenced by social influence and network effects. The research highlighted the importance of understanding how social influence could impact individual decision-making and the emergence of cultural trends.
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Salganik, M. J. (10 February 2006). "Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market". Science. 311 (5762): 854–856. Bibcode:2006Sci...311..854S.
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