This study explores the role of online communities in supporting entrepreneurial opportunity development, analyzing 18,670 comments from four entrepreneurship communities on Reddit. The findings reveal that such communities assist entrepreneurs by offering feedback, emotional support, and models that reduce uncertainty. This contribution not only enhances understanding of the social aspects of opportunity development but also addresses the intersection of digital entrepreneurship and online social engagement.
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Schou, Peter Kalum, and Gilbert Kofi Adarkwah. "Digital communities of inquiry: How online communities support entrepreneurial opportunity development." Journal of Small Business Management (2023): 1-32.
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