This paper explores the impact of community type and personal goals on self-presentation within online communities through three studies. The studies simulated the registration process for two types of communities: common-bond communities, where individual relationships are emphasized, and common-identity communities, focused on shared group characteristics. Results from Study 1 indicate that members of common-bond communities tend to present themselves in a more individualized way, whereas members of common-identity communities highlight traits common among the group. Study 2 revealed that the motivation to connect with others was less prominent in common-identity communities compared to common-bond ones. Study 3 showed that community members tailor their self-presentation strategies to align with their personal goals. These findings offer insights into the dynamics of online self-presentation and suggest considerations for the design of community profiles and research.
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Schwämmlein, Eva, and Katrin Wodzicki. "What to tell about me? Self-presentation in online communities." Journal of Computer-Mediated Communication 17.4 (2012): 387-407.
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