"Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers" by Scoble and Israel (2006) explores the ways in which blogging has transformed the relationship between businesses and their customers. They argue that blogs provide a new platform for open and honest communication, allowing businesses to engage with customers in a more authentic and transparent way.
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Scoble, Robert; Israel, Shel (2006). Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. Hoboken, NJ: John Wiley. ISBN 978-0-471-74719-2. OCLC 61757953.
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