This paper explores the key characteristics of online communities that contribute to delivering value and fostering engagement. Using Airliners.net, an aviation-focused online community, as a case study, the research employs netnography and in-depth interviews to identify three specific characteristics: goal-driven and quality content (intellectual value), an interactive environment for building relationships (social value), and a self-governed community culture consistent with its principles (cultural value). The study discusses concepts such as co-creation, interactivity, ritual chains, and community culture to demonstrate how these elements converge to create value, engagement, loyalty, and sustainability for online community members. The findings have both theoretical implications for social media and online interaction literature and practical implications for sponsors or creators of online communities seeking differentiation in the expanding landscape of online platforms.
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Seraj, Mina. "We create, we connect, we respect, therefore we are: intellectual, social, and cultural value in online communities." Journal of Interactive Marketing 26.4 (2012): 209-222.
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