This research emphasizes the importance of designing online communities to enhance user participation, focusing on social presence as a crucial factor. It explores a multidimensional approach to social presence, contrasting with prior studies' unidimensional views, and examines how different design artifacts affect social presence dimensions. Through a survey across four online communities, the study reveals that various social presence dimensions have distinct impacts, and the influence of community design artifacts varies across these dimensions.
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Shen, Kathy N., and Mohamed Khalifa. "Design for social presence in online communities: A multidimensional approach." AIS Transactions on Human-Computer Interaction 1.2 (2009): 1.
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