This research delves into conflicts within Online Consumption Communities (OCC) and their effects on community-related outcomes. Through qualitative investigation, two types of conflicts with opposing effects are identified. By exploring OCC conflict and value formation, the study contributes to better management of heterogeneity within OCCs.
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Sibai, Olivier, et al. "Keyboard warriors in cyberfights: Conflict in online communities of consumption and its effects on community resources." Advances in Consumer Research 42 (2014): 685-686.
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