"Understanding the Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community" by Wang examines the factors that drive individuals to contribute to online communities. The study focuses on an online travel community and investigates the motivations behind members' engagement and knowledge sharing. The research identifies various motivational factors, including social recognition, reciprocity, and personal benefits. The findings contribute to our understanding of the incentives that encourage active participation and content creation in online communities. Keywords: motivation, contribution, online communities.
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Wang, Youcheng. "Understanding the Motivation of Contribution in Online Communities An Empirical Investigation of an Online Travel Community" (PDF).
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