This paper explores the mechanisms of information diffusion in web forums using the susceptible-infected-recovered (SIR) epidemiology model. As social media's impact grows, understanding how information spreads is crucial for political and marketing strategies. By analyzing a large longitudinal dataset from both a major retail company's web forum and a political discussion forum, the study demonstrates that the SIR model effectively captures the diffusion process of topics within these online communities. The findings suggest that epidemic models can be effectively applied to analyze topic discussions on social media platforms.
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Woo, Jiyoung, and Hsinchun Chen. "Epidemic model for information diffusion in web forums: experiments in marketing exchange and political dialog." SpringerPlus 5 (2016): 1-19.
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