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Google launches new personal search experience with follow button and personalized ranking

JoelR

By JoelR
in SEO & Digital Marketing

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JoelR

JoelR

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Google is rolling out a more personalized search experience that aims to show searchers more information about what they care about directly in the search results. This is being done with several new search features, including a new Follow button, search results tailored to you, perspectives results updates, creator snippets and more.

Follow button in Google Search

Google is rolling out a new “Follow” button in Google search that aims at keeping you up to date on topics that you want to keep coming back to search for. The follow button allows searchers to essentially subscribe to topics where Google can show searchers content on that topic

Could contain: Clothing, Shorts, Text, Person, People

Article by Search Engine Land: https://searchengineland.com/google-launches-new-personal-search-experience-with-follow-button-and-personalized-ranking-434627

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