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This is a really interesting question, and I always think of threats through a variety of factors:

- Internal threats 

- External threats 

- Technology threats 

- Social, legal, or member threats 

There are risk factors in each of these categories. It's hard to identify the biggest! 

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The last one would be too much for people who run forums as a hobby. They might never have the kind of resources to defend problems like a legal notice. Visiting a lawyer or engaging in a legal battle is too much of a task for a regular forum owner.

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2 hours ago, Dilip said:

The last one would be too much for people who run forums as a hobby. They might never have the kind of resources to defend problems like a legal notice. Visiting a lawyer or engaging in a legal battle is too much of a task for a regular forum owner.

Well, I'm a real example of someone who has a lawyer on retainer for my "hobby website." He helped me review my website terms, assessed my entire website, and helped me with countering legal requests.  Once you hit a certain size or popularity - even if you're a hobby website - the legal risks can become too much to ignore. 

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That is very good. Anyone can start and make a good forum from their armchair. But the real threats like legal liabilities are not easy to deal with. They need dedicated effort, knowledge and investment.

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I would call it a threat but rather an issue and in my opinion, the biggest issue with running a community is finances. You need a lot of money to manage a community, if you want to attract a lot of members and activities.

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On 2/3/2024 at 9:58 PM, Maria said:

I would call it a threat but rather an issue and in my opinion, the biggest issue with running a community is finances. You need a lot of money to manage a community, if you want to attract a lot of members and activities.

Money is a tool.  It can help you accelerate your plans, by hiring people to do things that you can't (or don't have time!) to do yourself.  

With that said, in my other main community - which has 50,000 members - I never spent any money for about the first 5 years of it.  It was all myself and one other volunteer. No moderators, no other admins, no staff.    

Looking back, I probably should have spent money sooner but I never really thought about paid work until the last couple of years - and the lightbulb went off.  I'm now much more strategic with using money as a tool, to help me scale, to help me accelerate, and to help me do things that I don't have the time to do.  But it's tightly controlled and I have clear outcomes of what should happen with that money.  

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I know a lot of people who have managed to build nice communities without spending much. All they have spend is on domain, hosting and software. However, I also know people who have spent a lot of money in building communities. I think it all depends on your level of skills and your niche. Some niches are more attractive for communities.

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If you know enough about a topic and know how to talk to people, there is a good chance that your community is going to be a success.

But things go bad when a competition choses to go rogue or some community drama happens. There is a limit what we can do on open internet to ensure fairness.

 

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Joel makes an interesting point about types of threats, and he's not wrong. The following are not exhaustive but the obvious big ones I've seen over the years.

Internal threats - the main one to watch out for, I think, are the disenfranchised. People who were happy, even enthusiastic, who have become disillusioned and start discouraging people from participating. Also, an admin team you can *trust* implicitly, both in terms of personalities/attitudes and technical skills (or ability and willingness to recruit someone, even sporadically, as needed)

External threats - the main two are whether the niche you're in has a finite lifespan fundamentally (beyond the normal community lifecycle behaviours) and your direct competition taking action. The former is if you pick something like a TV series as your foundation, it's usually only going to run for so long before it ends up stopping, and unless there's a spin-off that gets picked up, or you can segue into something else, it's a finite lifespan before you start. As for competition - there's your drama source, whether it's your competition trash-talking you to the Venn diagram overlap, or they're coming to outright poach people, and all of the social engineering in between.

Technnology threats - whether your platform is actively hindering your community and whether you need to do something about it (e.g. a photography forum possibly wants to spend some extra effort + time + money? in getting a *good* user experience sorted out, making it as easy as possible to get content in, beyond the usual experience for media). Of course, there's the other matters that come from tech - social media and its inherent competitive factor.

Social, member or legal threats - as you can see I tended to consider member threats both internal and external threats rather than a separate threat category. Legal is an obvious contender in multiple ways: not just ensuring compliance with copyright/posted material (I have had to assist with too many C&Ds over the years), but ensuring compliance with variosu legislative efforts that governments are putting into online activities (e.g. GDPR for privacy, PECR for cookies and privacy), and having a lawyer on hand at some stage becomes a sensible precaution. Though being aware of your responsibilities and making obvious good faith attempts to resolve things will go a long way in absence of one - but it's not a replacement, it's a less effective substitute.

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Thinking of threats is probably a good annual exercise.  

What I think is most important is not that you map out every threat and your response, but about having a framework. There's always the risk of problems (even problems that you can't imagine!), so having a process - communicating with members, communicating with your moderator team, moving quickly, bringing in expert advice- is foundational.  

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