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  • CMX Dictionary

    The world's most definitive dictionary on online community management and strategy.
    1. SNARF

      Aliases: Algorithmic outrage, Clickbait culture, Engagement hacking, Memetic optimization, Sensationalism loo

      SNARF (Stakes/Novelty/Anger/Retention/Fear) is a term describing the type of content that dominates online platforms when AI-driven algorithms prioritize engagement

    2. Thought-terminating cliché

      Aliases: thought-stopping phrases, conversation blockers, idea terminators

      Thought-terminating clichés simplify complex issues, halting meaningful discussion. They often hinder problem-solving in online forums by shutting down diverse perspectives.

    3. Survivorship bias

      Aliases: selection bias, success bias, winner's bias

      Survivorship bias occurs when decisions are based only on successful outcomes, overlooking failures. It can lead to skewed strategies in building and managing online communities.

    4. Suppressed Correlative Fallacy

      Aliases: muted correlation, hidden equivalence, logical suppression
      The suppressed correlative fallacy occurs when one term is redefined to exclude a contrasting term, distorting logical discussions. It can hinder clear communication and foster misunderstandings in forums.
    5. Sunk Costs Fallacy

      Aliases: sunk cost bias, investment fallacy, irrecoverable costs fallacy

      The sunk costs fallacy occurs when people continue investing in something based on past commitments rather than future benefits. In online communities, this can lead to wasted resources on failing initiatives or outdated features.

    6. Style Over Substance

      Aliases: appearance over content, form over function, superficial appeal

      Style over substance can create appealing visuals but risks alienating users seeking meaningful engagement. Effective forums balance visual appeal with valuable content to foster growth.

    7. Straw Man Fallacy

      Aliases: misrepresentation, distortion, argument misinterpretation

      The straw man fallacy occurs when someone misrepresents another's argument to make it easier to attack. Recognizing and addressing it helps maintain productive forum discussions.

    8. Slippery Slope

      Aliases: slippery argument, cascading argument, snowball effect

      The slippery slope fallacy suggests that one small action or decision will inevitably lead to a chain of negative outcomes. In forums, this can appear in debates over moderation or policy changes.

    9. Regression fallacy

      Aliases: illusory regression, false causality, mistaken trends

      The regression fallacy occurs when a normal fluctuation is misinterpreted as a trend or pattern. This can lead to poor decision-making in online community management.

    10. Red Herring

      Aliases: distraction technique, irrelevant argument, diversion tactic

      A red herring diverts attention from the main topic, derailing discussions in forums. Recognizing and addressing it can maintain focus and clarity in community interactions.

    11. Propositional Fallacy

      Aliases: propositional error, logical fallacy, flawed reasoning

      A propositional fallacy occurs when the logical structure of an argument is flawed, leading to incorrect conclusions. Recognizing and addressing these in forums ensures productive and meaningful discussions.

    12. Post hoc ergo propter hoc

      Aliases: causal fallacy, false causation, after-this-therefore-because-of-this fallacy

      Post hoc ergo propter hoc is a logical fallacy where a false causation is assumed between two events that occur in sequence. It can lead to misinformation and misjudgments in online communities.

    13. Poisoning the well

      Aliases: bias priming, prejudicial framing, tainted introduction

      Poisoning the well refers to presenting biased information to influence opinions before a discussion. It undermines fairness and can disrupt constructive dialogue in online communities.

    14. Persuasive definitions

      Aliases: spin definition, rhetorical definition, bias-driven definition

      Persuasive definitions shape community conversations by framing terms to align with specific perspectives. They can either unite members or spark debate depending on their intent.

    15. Overwhelming exception

      Aliases: exception overload, rare exception, rules-within-rules

      Overwhelming exception occurs when a general rule is invalidated by numerous exceptions. In online communities, this can challenge moderators and disrupt guideline enforcement.

    16. Nut-Picking

      Aliases: cherry-picking extreme examples, extreme example fallacy, selective outrage

      Nut-picking involves focusing on extreme or fringe examples to misrepresent a broader group, often leading to toxic debates. It can skew discussions and damage the inclusivity of a forum.

    17. Non sequitur fallacies

      Aliases: illogical leap, irrelevant conclusion, logical disconnect

      Non sequitur fallacies disrupt discussions by presenting conclusions that don't logically follow from the premises. Addressing these helps maintain clarity and productive debates in online communities.

    18. "No True Scotsman" fallacy

      Aliases: exclusionary fallacy, gatekeeping fallacy, purity fallacy

      The "No True Scotsman" fallacy excludes individuals from a group by redefining criteria to dismiss valid examples. This can create division and alienation in online communities.

    19. Negative conclusion from affirmative premises

      Aliases: negative reasoning, invalid logic, contradictory argument

      The fallacy of a negative conclusion from affirmative premises occurs when a negative conclusion is improperly drawn from entirely positive premises, weakening the logical consistency of discussions in forums.

    20. naturalistic fallacy

      Aliases: naturalism error, is–ought problem, appeal to nature fallacy

      The naturalistic fallacy occurs when someone equates what is "natural" with what is "right," a common bias in discussions. This can derail debates in forums by conflating facts with moral judgments.

    21. motte-and-bailey fallacy

      Aliases: motte-and-bailey doctrine, logical retreat, bait-and-switch fallacy

      The motte-and-bailey fallacy uses vague definitions to defend indefensible claims in online debates. It can create confusion and mistrust in forum discussions.

    22. moralistic fallacy

      Aliases: morality bias, ethical assumption fallacy, moral reasoning error

      The moralistic fallacy assumes that what is morally right should also be factually true. It can create challenges in balancing ethical ideals with the realities of online community management.

    23. modal fallacy

      Aliases: modal error, logical possibility fallacy, probability misjudgment

      The modal fallacy occurs when people confuse what is possible with what is necessary, leading to flawed reasoning. This can skew discussions and decision-making in online forums.

    24. Misleading vividness

      Aliases: emotional bias, vividness fallacy, narrative distortion

      Misleading vividness occurs when striking examples overshadow broader, more accurate data, influencing community discussions. This can skew the perception of issues in forums and create echo chambers.

    25. Masked-man fallacy

      Aliases: disguised identity fallacy, anonymity error, identity bias

      The Masked-man fallacy arises when assumptions about identity lead to flawed reasoning. In forums, this can affect trust and decision-making.

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