The Coolidge Effect refers to a behavioral tendency where novelty triggers renewed interest and enthusiasm. In online communities, this translates to users engaging more with fresh content, new members, or innovative discussions. Managers can leverage this by regularly introducing new features, rotating content, or encouraging fresh member interactions to sustain interest.
For example, introducing themed discussion weeks or spotlighting new members can create a sense of novelty. This approach keeps long-term users engaged while encouraging newer participants to actively contribute, fostering a lively and evolving community dynamic.
A tech forum could implement “Innovation Spotlight,” a monthly thread featuring emerging technologies. This not only draws in fresh conversations but also revives interest from members who might otherwise become disengaged, exemplifying the principles of the Coolidge Effect.