Social comparison bias arises when individuals compare themselves to others and feel threatened by their achievements or progress. In online communities, this can manifest as criticism or resentment toward successful members, often overshadowing constructive feedback or collaboration. This bias can create an unwelcoming atmosphere, discouraging members from sharing their accomplishments.
Community managers can counter this bias by fostering a supportive environment that celebrates collective achievements. Encouraging members to view others’ successes as learning opportunities and emphasizing collaboration over competition helps maintain a positive community culture.
In a tech forum, a user might downplay another’s innovative project due to feelings of inadequacy about their own work. Moderators can intervene by highlighting the value of shared learning and promoting mutual appreciation for contributions.