This research aims to enhance understanding of online community participation by empirically investigating the factors motivating members to actively contribute. A comprehensive conceptual model is developed based on Maslow's hierarchy of needs and Herzberg's two-factor theory, filling gaps in existing literature. Employing a deductive methodology, the study categorizes digital users' motivations for engaging in online communities.
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Al Khasawneh, Mohammad, et al. "An investigation of the factors that motivate users to participate in online communities." Research Anthology on Fandoms, Online Social Communities, and Pop Culture. IGI Global, 2022. 20-36.
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