This study investigates how mothers exhibit herding behaviors in family travel decision-making, using netnography and interviews within a South Korean online community. It introduces a theoretical framework and offers implications for tourism practitioners.
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Bae, So Young, and Minsun Yeu. "Herding behaviors in family travel decision-making in mothers’ online communities: A netnographic approach." Journal of Tourism and Cultural Change 20.6 (2022): 756-773.
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