Boon, Edward, Leyland Pitt, and Esmail Salehi-Sangari. "Managing information sharing in online communities and marketplaces." Business Horizons 58.3 (2015): 347-353.

This study investigates how companies can foster information sharing among members of online communities and marketplaces, focusing on trust and reciprocity as key factors. A netnographic study of Etsy.com highlights that building trust, developing a norm of reciprocity, and leading by example in knowledge sharing are effective strategies. Guidelines developed from these findings aim to help companies either managing or engaging with online communities to encourage information sharing.