Brandtzæg, Petter Bae, et al. "Innovation in online communities–towards community-centric design." User Centric Media: First International Conference, UCMedia 2009, Venice, Italy, December 9-11, 2009, Revised Selected Papers 1. Springer Berlin Heidelberg, 2010.

This paper discusses the significant role of online communities in fostering innovation for companies and non-profits, highlighting the trend towards sharing and collaboration among non-professional users. It underscores the potential of online communities as a critical resource in open innovation processes but also acknowledges the challenges related to community interaction, commitment, and co-creation. The paper proposes solutions to these challenges through future developments in community-centric design and suggests different methods to enhance community collaboration. It aims to provide a direction for research into redesigning community collaboration and present a new approach to innovation in the context of the Future Media Internet.