Choi, Hoon S., and Michele Maasberg. "An empirical analysis of experienced reviewers in online communities: what, how, and why to review." Electronic Markets 32.3 (2022): 1293-1310.

This study investigates the role of experienced reviewers within online communities, focusing on how their behaviors and preferences differ from those of novice reviewers. Utilizing empirical data, the research reveals that experienced reviewers often act like experts, aiming for the common good with their ratings and selections, resembling critics. Key findings include experienced reviewers giving lower ratings, showing less extremity in their ratings, favoring sophisticated over popular products, and female experienced reviewers being less generous than their novice counterparts, with a more pronounced decrease in rating generosity as they gain experience. This highlights the critical influence experienced reviewers have on consumer decision-making and the online review ecosystem.