Di Gangi, Paul M., and Molly Wasko. "Open innovation through online communities." Knowledge management and organizational learning (2009): 199-213.

This chapter discusses the shift towards open innovation models, emphasizing the valuable contributions of end users to the innovation process. It outlines traditional strategies for integrating end users, such as user toolkits, strategic personnel placement, engaging lead users, and establishing user innovation communities, primarily in contexts where organizations interact with users directly. The text extends this discussion to the digital age, focusing on the management and implementation of online user innovation communities, with the Dell IdeaStorm website serving as a case study. The chapter highlights the challenges organizations face, such as fear of losing control over the innovation process and lacking the capacity to absorb user-generated ideas effectively. It concludes by suggesting areas for future research to better understand and leverage online user innovation communities for organizational growth and innovation.