Online communities serve as invaluable sources of knowledge and innovation, fostering discussions among thousands of engaged consumers on various topics including hobbies, life situations, and brands. These platforms facilitate the exchange of experiences, problem-solving, and collaborative product development, supported by internet-based tools.
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Füller, Johann, Gregor Jawecki, and Michael Bartl. "Produkt-und Serviceentwicklung in Kooperation mit Online Communities." Kundenorientierte Unternehmensführung: Kundenorientierung—Kundenzufriedenheit—Kundenbindung (2006): 435-454.
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