This work presents a model detailing the evolution of online communities, focusing on aspects such as user activity, social network degree distribution, and active user counts over time. Additionally, it explores how the lifespan of users within these communities affects rumor propagation, highlighting its relevance to viral marketing strategies.
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Grabowski, A., and R. A. Kosiński. "Life span in online communities." Physical Review E 82.6 (2010): 066108.
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