Iskoujina, Zilia, et al. "Grasping the business value of online communities." Journal of Organizational Change Management 30.3 (2017): 396-416.

This paper examines various definitions, dimensions, and classifications of online communities, focusing on their potential to generate business value. Through a systematic literature review of 67 academic papers, it identifies potential revenue streams and non-financial benefits from online communities. The study introduces a novel categorization of commercial opportunities presented by online communities and discusses them within the framework of business model design, highlighting both direct financial gains and long-term intangible returns.