Nguyen, Long TV, et al. "Engagement in online communities: implications for consumer price perceptions." Journal of Strategic Marketing 24.3-4 (2016): 241-260.

This study investigates how interaction within online communities, comprising both paying and non-paying customers, influences consumer perceptions of dynamic pricing practices. It finds that engagement in these communities positively affects perceptions of price fairness, a relationship that is fully mediated by community norms and rule familiarity. Additionally, the positive impact of community norms on perceived price fairness is amplified for consumers with greater online savviness.